Today's wood story starts with the fact that, contrary to popular belief, wood is quite affordable. Modern, efficient manufacturing techniques mean wood floor decor can become part of a home at any time, no longer optimally at the time the home is built. Wood flooring says "This home is built of quality." No other flooring type actually INCREASES in value over time and for a variety of reasons: The popularity of designing with wood continues to grow as people discover its timeless allure. Wood lasts and lasts, and it also develops its own character in the home. Like your best pearls or silverware, quality wood flooring takes on a patina that is unique to its environment - your home.
Wood is the most versatile floor covering there is. Professional designers will tell you that wood is a material superior to other manufactured substances in terms of its innate, natural beauty and prestige. And for practical considerations, such as ease of maintenance and long-term durability, and the ability of a wood floor to "give" a bit, making it easy on your feet when you walk on it.
If you think you know wood flooring, unless you are "in the business," chances are you aren't familiar with how far wood flooring has come in recent years. They're definitely not your grandmother's wood floors. Today there are more styles, colors, species, formats and finishes available to everyone, many of them carrying exotic names you've never heard of arriving all the time from far-flung corners of the world.
With the world marketplace constantly supplying new species in more styles and colors than ever, yours can be a floor that begins its journey in any part of the world and brings to your home four priceless qualities: Warmth, Beauty, Responsibility and Value.
International Design Guide: Fabulous Wood Floors, Publication of the NWFA, 2009, The Wood Story
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