Monday, December 28, 2009

Wood Celebrates Life

This post is a continuation of the blog I started before the Christmas madness set in.

This article is aptly called Wood Celebrates Life. As we look forward to the new year and new possibilities and beginnings, I say we should all celebrate life. Life has it's ups and downs - 2009 was definitely a year of downs for our family as we lost two very important people. These people touched my life like no one has or maybe will in the future. Our business also was not immune to the downs of the year either, as I'm sure other construction companies can attest to. But we have made it through and will continue to thrive and prosper through the new year! New year, new beginnings, LIFE!

Whether wood is in its natural state or in your home, wood records history, right down to those "marks of experience" wood picks up along the way. Life is in every piece of wood. When you think about it, life, including yours, is reflected in every piece of wood in your home. From the moment it starts growing and for all the time it's in use, wood has history in and on it... naturally spaced grains, growth rings and the color are all affected by the seasons and the minerals in the soil... character brought on by aging, weather and the environment.

A wood floor continues to celebrate life and living as it passes through the generations and each succeeding owner. There is a quiet grace about a wood floor that projects the universal sense of permanence that can never be diminished. Can another flooring do that after 30, 50, 100, 200 years or more?

Moreover, from the moment you, a family member or a guest steps through the door, a wood floor projects a truly warm welcome along with your personal sense of creativity, as reflected by the color, grain and size of the flooring pieces and the manner in which they are installed and finished. That uniqueness carries throughout the home and makes your design and your lifestyle an integrated whole, with every decor element working together.

Yes, life changes. People grow, enter and leave the family. Our tastes change, too, often with the times. A wood floor helps you celebrate those changes because it is versatile, so capable of immediately adapting its incredible, innate style to shifting home furnishings and evolving color and fabric palettes. It's so easy to maintain as you celebrate life, and it's so easy to decorate around. It may be only a change of the seasons, but consider this simple example. Winter into spring - away go the rugs, pillows, throws, heavy draperies - your floor is sparkling, dynamic and reflective of the new life in the spring. Your wood floor celebrates with you; it happens every season if you wish.

Designers look at a wood floor as a large, neutral palette, even with all its color, grain and texture. That's one reason wood is timeless. As one designer said, as you begin your plan, look at the floor like life, in broad strokes, for it is the floor that should be what you focus on first; from there, everything else in your scheme springs to life!

WOOD IS A CELEBRATION OF YOUR HOME!

International Design Guide, Fabulous Wood Floors, a publication of the National Wood Flooring Association, 2009.

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